This morning Mashable posted this adorable video of a dog with 2 broken legs adjusting to vertical life. I don’t think it’s possible to find a better video to watch on a Monday. It’s guaranteed to bring a smile to your face. It also shows how willing this pup is to adapt – and that’s a skill all small business owners need to learn.
If you’re a small business owner, you already know how difficult it is to stay up-to-date with the quickly changing social media usage policies, updated Newsfeed algorithms and all the new social media platforms being created almost every day. To consistently stay in front of target audiences on social media, you need to keep an eye on your social media data. This data enables you to see how effective your social media posts are. If you start to see a downturn in the number of views and the engagement your social media content is receiving, it’s time to try new things and adapt. You don’t need to start guessing at what will work though, take some time to look at your social media data. Find which posts are more successful and see what is different about those. Do they include images? What time were they sent? What hashtags were used? Try to identify what could be making those posts more successful and use that information to make future posts more successful.
If you’re a small business owner just getting started with social media marketing, check out the blog post A Beginner’s Social Media Guide For Small Businesses, which was posted on Social Media Examiner. It will give you an overview of things to think about while creating your social media campaign, a few time saving tips and an introduction on social media analytics and gathering social data at the end of the post (look for #7).