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Instagram will now feature the ability to record 15 second videos, allowing users on both Apple and Android devices to tell a whole beautiful story not just a snapshot. These 15 second videos can be recorded in multiple clips and then edited together directly from your smart phone.
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Last Friday, Argyle Communications (@ArgylePR) hosted the #PRhelp chat with guest host, Jay Baer (@jaybaer). The chat covered: how to help your brand stand out in the social media world, tips for those pursuing a career in public relations, how to handle a social media crisis and more. A few quick takeaways from the chat are…
Check out the Tweet Summary of the Chat Below:
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Information is becoming increasing mobile. Every day, more and more people are using smart phones and tablets for work and for pleasure. They are using their mobile devices to search for information and to communicate with friends, family and coworkers. Since more and more people are using mobile devices, more and more companies are focusing on marketing to their customers via mobile devices. Whether you are using QR codes, mobile games or check in specials, make sure you don’t make these three mistakes when developing your mobile marketing campaign.
Step 1 – Simple S.E.O.Content is King:
The most important aspect of any blog’s Search Engine Optimization is writing good content. Relevant and useful content will continue to be the most important aspect of all successful blogs. Great content not only provides the reader with information, but also encourages the reader to engage with your blog, even if the engagement is simply to read your previous posts. If you do not have relevant, useful content, you will not maintain many readers.
Frequent Updates:
Frequently updating your blog is important if you want to maintain a high ranking in search engines.
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Our quick and simple marketing plan is almost complete. We have determined our company’s current competitive position, outlined our marketing objectives and determined our primary and secondary target audiences. Now it is time to choose the appropriate marketing tactics to motivate our target audiences.
Just to clarify, tactics and strategy are not interchangeable words. A very brief explanation of the difference is, a tactic is a single part of your overall strategy. Tactics are tools you use to help implement your overall strategy.
Goal: Win the War
Strategy: Divide & Conquer
Tactics: Gather intelligence, knock out enemy communication, secure enemy air bases, etc.
Last week we began creating our marketing plan. First, we created a SWOT Analysis to determine our company’s current competitive position. Then we began to outline our marketing objective using specific details instead of general statements.
The next step in a marketing plan is to choose the appropriate target audience (also known as target market or target public). A target audience is a group of people who share common traits or interests that you / your company will be marketing your product or service to. This group of people may be of the same gender, age, geographic area, income levels, or stage in the family-life cycle. The possibilities for what makes up a target audience are endless, as long as there are commonalities among the group.
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The first step in creating a marketing plan is to outline your marketing objective. When outlining objectives, it is important to know your company’s current competitive position. The use of a SWOT Analysis is an effective way to identity your company’s current competitive position. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Keep in mind; strengths and weakness are internal forces while opportunities and threats are external forces.
For example…
Western Automotive – a made up company for this post – is a small car dealership in the Midwest. They have been in business ten years, have a good location, and a well known service department. Western Automotive sells mostly trucks and larger SUVs. However, they have just begun selling a smaller SUV. The smaller SUV is very safe, stylish – but not flashy, affordable and received a fairly good mile per gallon (MPG) rating.
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