Twitter Chat Recap – Argyle Communication’s #PRhelp Chat Featuring Jay Baer
Twitter Chat Recap – Argyle Communication’s #PRhelp Chat Featuring Jay Baer
June 3, 2013 1 Comment
Last Friday, Argyle Communications (@ArgylePR) hosted the #PRhelp chat with guest host, Jay Baer (@jaybaer). The chat covered: how to help your brand stand out in the social media world, tips for those pursuing a career in public relations, how to handle a social media crisis and more. A few quick takeaways from the chat are…
- Don’t Sell, Help. Create content that doesn’t feel like a sales pitch.
- Focus on creating relationships, not sales.
- You don’t have to create amazing content to be successful, just be useful and human (show personality).
- If you’re looking into a career in PR — Gain an understanding of all sides of communication (writing, social media, video production, etc.). Understand business objectives and strategies – and how you fit into those. Master research and analytic tools.
- Continually monitor your online reputation so you can quickly identify an issue and correct it before it become a crisis.
Check out the Tweet Summary of the Chat Below:
Q1: Name a company that embraces the concept of Youtility and why? #PRhelp
— Argyle (@ArgylePR) May 31, 2013
@ArgylePR A1. Retailers like @BestBuy have been known to go out of their way to showcase Youtility #PRhelp
— Taryn Wismer (@tarynwismer) May 31, 2013
A1. Lots of great companies embracing #Youtility A couple favorites: Hilton Worldwide's real-time advice program, @HiltonSuggests #PRhelp ..
— Jay Baer (@jaybaer) May 31, 2013
A1. Also I like what @Lowes is doing recently with their very helpful series of Vine videos about home tips. http://t.co/JNCRySmQOw #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A1. Mercedes-Benz is adding QR codes to their vehicles so 1st responders know what to do in an accident. Great #Youtility #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
Q2: In an era of information overload, how can you help your content cut through the clutter? #PRhelp
— Argyle (@ArgylePR) May 31, 2013
i want to see content that dosent make me feel as if there is a sales pitch behind it. #prhelp
— Nicole Ghanie-Opondo (@TodayisBananas) May 31, 2013
A2. There are 2 ways for companies to break through clutter today. Be "amazing" (which is hope, not strategy). Or, just be useful. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A2. Be smart and relevant and above all useful — oh and humour can help too! #prhelp
— Misty Meeks (@mistymeeks) May 31, 2013
A2. Companies can cut the clutter by providing content that is tailored to their different audiences #prhelp
— Taryn Wismer (@tarynwismer) May 31, 2013
A2. If you sell something you make a customer today. But if you help someone, you can create a customer for life. Helping > Selling #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
@jaybaer Right. It's about creating a relationship, not the hard sell. #PRHelp
— Kirti D. (@DiyaMarketing) May 31, 2013
A2. Also, I think that storytelling is important! Content should be packaged into a great story. #prhelp
— Misty Meeks (@mistymeeks) May 31, 2013
Q3: What are the keys to a successful influencer relations program? #PRhelp
— Argyle (@ArgylePR) May 31, 2013
A3. First, you have to distinguish between influence and audience. Influence drives action. Audience drives eyeballs. Not the same. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A3. Second, you must recognize that the best influencers are often under your nose. Customers and employees have knowledge + passion #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A3. Engage people who are already talking about you first! Develop deeper relationships w/ them by involving them in some way. #prhelp
— Misty Meeks (@mistymeeks) May 31, 2013
@anitahovey @ArgylePR A3: Focus on the relationship, personalize, and don't undervalue the influencer #PRhelp
— Daniel Hebert (@DanielGHebert) May 31, 2013
Q4: What tips can you offer to those looking for a career in PR? #PRhelp
— Argyle (@ArgylePR) May 31, 2013
A4. I would recommend getting as much experience as you can by volunteering and interning. #prhelp
— Taryn Wismer (@tarynwismer) May 31, 2013
@ArgylePR A4. Jump in with both feet! Take internships, volunteer and talk talk talk to people in the industry #PRhelp #PR
— Erin Cochrane (@erin_cochrane) May 31, 2013
A4. What they are teaching in PR school is not what PR needs to know going forward. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A4. You know what PR people need to know (in addition to writing)? Math, analytics, Excel, photography, video production. SURPRISE! #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A4. PR really needs to master influence research. Tools like @Cision (#sponsor) @GetLittleBird (#investor) @grouphigh (#sponsor) #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
@ArgylePR very helpful to have a solid foundation in writing and understanding how business/organizations work. #prhelp
— sarbjit kaur (@sarbjitkaur1) May 31, 2013
Q5: Name the first, second and third thing you would do if a social media crisis strikes. #PRhelp
— Argyle (@ArgylePR) May 31, 2013
A5. Talked a lot about social crises in my first book (w/ @ambercadabra) The NOW Revolution. 1st thing is making sure it IS a crisis #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A5. Someone sending a mean tweet about your brand isn't a crisis, it's just a bummer. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A5. First: you should monitor your online reputation BEFORE a crisis occurs so you can identify and flag issues quickly. #prhelp
— Misty Meeks (@mistymeeks) May 31, 2013
A5. SECOND: You should have an internal comms protocol for determining what really is a crisis & response protocols. #prhelp
— Misty Meeks (@mistymeeks) May 31, 2013
A5. Third: In communicating during a crisis you should include what you've learned and/or how you will change. #prhelp
— Misty Meeks (@mistymeeks) May 31, 2013
A5. I'm a proponent of the "pressure release valve" in a social crisis. One place where you keep all the facts. Direct people there. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
@jaybaer Dig the pressure release valve! Google Ads work well to direct to the valve. Be the source of info! #prhelp
— Misty Meeks (@mistymeeks) May 31, 2013
A5. You also need to fight social media fire with social media water. If crisis breaks on Twitter respond on Twitter (at least 1st) #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A5: 1. Know the truth & facts. ID affected stakeholders. 2. Develop messaging, getting on audience's emotional plane…. 1/2 #prhelp
— Daniel Tisch APR (@DanTisch) May 31, 2013
A5, cont: 3. Listen & engage, driving users to consistent place for content. Bonus: Show listening/response @ most senior levels. #prhelp
— Daniel Tisch APR (@DanTisch) May 31, 2013
Last question! Q6. What advice would you give to a client just starting out in social media? #PRhelp
— Argyle (@ArgylePR) May 31, 2013
@ArgylePR A6: Listen, listen, listen – participate – go listen again. So important to understand the enviro by listening first, IMO #prhelp
— Carrie Morgan (@morgancarrie2) May 31, 2013
@ArgylePR A6. Don't overuse hashtags – seems spammy. #PRhelp
— Erin Cochrane (@erin_cochrane) May 31, 2013
A6. My advice for companies new to social: Worry more about BEING social, and less about DOING social media. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A6. Remember, the goal isn't to be good at social media. The goal is to be good at business because of social media. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A6: Wade into social slowly. Listen & lurk. Then engage. Then lead. Create places & spaces that add #Youtility for your community. #prhelp
— Daniel Tisch APR (@DanTisch) May 31, 2013
A6. Companies new to social often think of it too much as a customer acquisition play, and not enough as a customer retention play. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
A6. Companies new to social should also figure out what they want to accomplish, and how to measure it first, instead of later. #PRhelp
— Jay Baer (@jaybaer) May 31, 2013
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